Should A Wannabe Content Creator Friend Stop Exploiting People for Material?

The Prosecution: One Friend's Perspective

At times I'm recorded while I’m eating. I’ll see myself on her social media – it feels like a jumpscare.

My best friend of a decade, she, calls herself the “content queen”. It can be amusing for a short while, but it weighs on our friendship.

Being highly outgoing, there's a constant urge the need to record everything constantly. When we eat out, her motto is, “The camera eats first,” and snaps pictures with the flash on, which induces embarrassment. I don’t like it when strangers see her performing for the camera – I get vicarious awkwardness. Another annoyance is because meals lose their warmth.

She isn’t exactly an influencer yet, but Marielle is trying to be. She makes vlogs about living in our city, a day in her life, and her styling career. The material is quality, I’ll give her that, but I prefer not to be dragged into it. Sometimes she films me while I’m eating, or just accompanying her. I’ll see myself on her Instagram later, and it comes like a surprise: I might be no makeup on, making a strange expression or be captured while eating. It feels invasive.

Marielle also expects me to film her at inconvenient times. Sometimes I'm in conversation to someone else, or we’ll just be hanging out in the street. I feel like our bond has transformed into me serving as her free crew. She has the means to hire someone if she wanted professional shots. When I brought up my unease about this arrangement, she brushed it off. I've been invited to several brand events, which were appreciated, but that doesn’t make up for all the energy I spend assisting her create material.

I appreciate that Marielle has supported me with my career in design, but I resist our friendship to become just a ledger of exchanges. I don’t feel she's insincere or dishonest, but sometimes it seems that if recording starts, we will start performing in a way that makes us look good for her vlog.

Her directive is, “OK, look happy!” and film me laughing with someone. It feels forced. It's crucial her to understand that our 10-year friendship still has limits. I enjoy spending time with her, but I also want to experience it without being filmed, edited, or shared for an viewers. I am not a accessory for her Instagram.

The Other Side: The Content Creator's View

I hope Beth to see that the creations we make together can get us an opportunity.

I am passionate about creating videos. It’s not just a pastime; it’s part of who I am. Creating videos and sharing my life online enables me to express myself and engage with people in novel forms.

I don’t see myself as a professional creator yet, but it’s smart to make money from your passions. I admire people on TikTok who pull off that style of casual, DIY content creation.

Content creation is my interpretation of engaging with life: noticing the nuances, posting them with an audience that values the art behind it. It's never my aim to make Beth uncomfortable. Taking her to professional gatherings was my way of sharing opportunities, giving her a chance to witness exclusive moments that could help her career in design too. That isn't blackmail, it's simply being realistic.

I would take her to these events even if she refused to assist me, but I want her to see what the content we create together can get us: an opening. I understand not all people likes being on camera, but sometimes spontaneity is what makes content authentic. Being recorded occasionally is an inherent aspect of being my friend. I'd remove anything she requested, but she has never asked yet.

I don’t expect anyone to be my personal filmmaker, but friends support one another in small ways. My assumption was filming a clip now and then would be enjoyable for her. Innovation thrives in collaboration, and having Beth around makes projects lively and enjoyable. I don't compel her to take part in anything, and I would never intentionally humiliate her. But filming together occasionally is part of how I record our shared experiences.

I cherish our friendship deeply and don’t want content creation to drive a wedge between us. I am ready to find middle ground: like requesting permission before recording, and steering clear of shots that might make her uncomfortable.

This is not about control, it's regarding expressing my perspective while still respecting hers. Clearly content creation is not a replacement for genuine friendship: it's merely part of how I live my life and I want her to be included in a way that’s agreeable for both of us.

The Jury: Reader Opinions

Is it right for her to stop filming herself and her friend when they are socializing?

There’s nothing more excruciating than having a companion point a camera at you. I get that it's her passion, but I don’t make friends come to my work. Maybe she can find influencer friends to create content with. Given the uncertain future of technology, human connections are the only thing we have – cherish them!
Liberty, 25

If you’re doing something professionally, it's unfair to expect your friends for help every time, even if they have helped previously. While she enjoys shooting, that doesn't imply everyone around her is content. She needs to honor Beth’s personal space.
Another reader, 26

She may enjoy making content and showing off her life online, but it’s not for everybody. It was kind she has helped Beth’s career, but she must to listen to what Beth wants.
A commenter, 27

It seems like you value each other, so cling to that and ensure it’s the priority in your friendship. Create some authentic memories, where genuine feelings are stored, not digital scrapbooks. In fact, celebrities who seem to share their worlds actually have more privacy than it seems.
Sarah, 53

Marielle appears to be neither present nor genuine when she’s with Beth – she's on the job. Both seem unsure as to what’s reasonable. The solution is not found in trying to change one another, but in each establishing clear limits around what feels acceptable to them and determining if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

In an online poll: has she been over-exposing their bond?

Daniel Oconnor
Daniel Oconnor

Financial analyst with over a decade of experience in Dutch banking sectors, specializing in market trends and regulatory changes.