Steve Bannon, Tucker Carlson and... Liz Truss? Inside the One-Time PM's Audition for Make America Great Again

The former UK leader, launched the first edition of her YouTube show with a vow to unmask "the evil-doers" attempting to undermine Britain, the US and Europe. She stated she would uncover how an "international network of progressives function to undermine popular rule and the will of the people."

"We will examine the political movement of Donald Trump and see how this can be replicated in Britain," the former PM stated. "We will interview the prominent voices of the Maga movement."

Prior to the show's launch, there was a notably ardent backer. "This is the beginning of a type of revolution," said veteran reporter John Solomon. His Just the News will host the former prime minister's new audio shows.

Building Connections in the Conservative Media Landscape

Compatriot supporters, such as a advisor linked to Reform UK, have also helped her launch the Truss's program. The setup is adequate, if somewhat rudimentary. She has gathered a subscriber base of 10k in her initial seven days and her debut garnered tens of thousands of views across the same period.

This represents a humble beginning, but in partnering with the journalist, Truss is being entering a mature political media sphere producing and amplifying pro-Trump narratives. Its obsessions involve claims of media suppression by the mainstream media and a goal to eradicate a so-called administrative state – which she attributes her downfall to for the abrupt termination of her disastrous time in office.

"Solomon's outlet is not famous beyond the Maga-verse, but it does have credibility there, primarily thanks to its founder, who gives commentary on Maga platforms like Steve Bannon's War Room and has even interviewed the former president," said Alex Hinton, who has analyzed the Make America Great Again phenomenon.

A Controversial Partner

Her effort to bring Maga media to the United Kingdom has pushed her closer to contentious individuals such as Solomon.

He established the platform in the wake of criticism after he was accused of promoting inaccurate reports about Biden's anti-corruption work in the Eastern European nation, as well as contentious articles about one-time diplomat to Ukraine.

His claims were echoed throughout the pro-Trump media, with Solomon appearing as a common interviewee on the widely-watched cable news broadcast. The former president personally promoted the journalist's work.

The journalist published the Ukraine claims in a number of opinion pieces for the publication the Hill, after having been moved to a columnist role after colleagues complained regarding his reporting. His narratives were central in the then-president's request for the Ukrainian government to probe the Bidens in 2019. This pressure culminated in impeachment charges targeting Donald Trump. Senators later acquitted the then-president.

Not long after the journalist departed the newspaper in October 2019, the publication announced it was conducting a review of his columns relating to Ukraine. It found he had used questionable informants and stated he "did not disclose important details about main Ukrainian informants, specifically the reality that they had been charged or were being probed."

Joining the Network

Solomon's own TV and radio guest spots are a indication of the right-wing media network Truss is entering. He discussed his support for Truss's project on a program he presents on the conservative cable network, a conservative television outlet that is the base for the pro-Trump commentator Steve Bannon and on which former Fox host Tucker Carlson also features. Truss has already spoken with the political operative on a debut installment.

In linking up with Solomon and Just the News, she has become a minor player in a much wider network of right-wing publications that routinely share and promote one another's material.

The journalist's broadcasts have often featured individuals such as Mike Benz, a political voice whose disparagement of the foreign aid agency was cited by the X owner as justification for shutting down the foreign aid agency.

A Global Media Play

Even though her awkward delivery and professional woes have drawn derision within the UK, a number of stateside commentators are taking seriously her attempts to rebrand as a local version of the Make America Great Again press.

"It is necessary to treat folks like that seriously, despite the fact that you may not want to interpret them word-for-word," stated a former Biden White House aide, who served in the Biden White House.

"Observers witnessed how in 2024 the former president used that media network to spread his narrative. Undoubtedly that sphere exports and influences discourse internationally. It appears relatively clear to me that the conditions in the UK are akin to what allowed this alternative media ecosystem to thrive in the US."

a political theory expert, said the digital right-wing media sphere was already having an impact in the United Kingdom.

"The internet is borderless," he said. "There's a kind atmosphere within which stuff flows – at times taking an extreme form and occasionally in softer tones – but which is networked."

The academic said the growth of the online right in the United Kingdom in recent times meant the "possibility to have a increasing influence is substantial."

Cross-Atlantic Aspirations

"The former PM and the Reform UK leader in the recent past were featured at the CPAC, where I watched as they echoed Maga talking points prior to the {king of Maga|

Daniel Oconnor
Daniel Oconnor

Financial analyst with over a decade of experience in Dutch banking sectors, specializing in market trends and regulatory changes.