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To celebrate the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique collaboration has been formed. Pokémon's creators alongside the Natural History Museum will launch a pop-up shop stocked with exclusive merchandise. Enthusiasts can look forward to offerings including stationery, plushes, and artwork all drawing from the museum's aesthetic. For collectors, however, is a limited-edition Pikachu card, given as a free bonus for the pop-up. The store is scheduled both on-site at the museum to its web counterpart from January 26 to April 19.

The Book Behind the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology is a much-awaited volume filled with stunning artwork that show Pokémon in their natural habitats. It's essentially like the kind of research an in-world scientist could produce once adventurers submit their data, or a naturalist's journal could have sketched had the famous islands were populated by Pidgeys rather than birds. Part of the charm stems from the book's serious treatment, presenting Pokémon as worthy of scientific inquiry. Author Yoshinari Yonehara and artist Chihiro Kinoshita both hold doctorate degrees in ecology and behavioral science.

What Makes This Special Card Stand Out

The company regularly to issue to release cards celebrating big events or crossover partnerships. Many such promotional cards often feature the iconic electric rodent who serves as the franchise mascot. The factor setting this new museum card is its unusually large size. While precise specs were not publicly disclosed, availability is guaranteed to be strictly limited, with customers able to get just one card with each transaction.

Curbing Speculator Interest

Per a company statement, a portion of the merchandise may also be available outside the museum walls. But, a wider release will only be specific stores within the UK. Importantly, fans cannot purchase this promo through the official web shop. Although speculator demand is inevitable, it appears they're going to have a difficult time hoarding mass quantities on this occasion. If you're unable to attend, there is the upcoming Pokémon Fossil exhibit coming to the Windy City in the coming months.

"Every penny from purchases from the museum store and from its online store, including these items, go toward the Natural History Museum’s charitable mission. This includes the research of hundreds of researchers who are scientific inquiry to discover answers to the planetary emergency," it says.